Monday 28 April 2014

Thesis Statements


7- The  factors that led to the decline of town and city centre cinemas in the late 1970's were the rise of the blockbuster, which turned into social events for people to go to, the increased popularity in merchandise and marketing of films and the rise of multiplexes replacing the single screen city centre cinema. These factors made the multiplexes situated in shopping centres more popular than town and city centre cinemas.

8- The concerns that motivated fears about audiences and technologies were the BBFC introduced age ratings on video home releases to restrict objectionable content, they censored and banned certain horror films, deemed video nasties, they feared that objectional content would inspire copycat behaviours in audiences raising the crime rate for the 1980's conservative government and that the sale of illegal video nasties and pirated films helped VHS win the 'Format wars' against Betamax. 


9- I strongly agree with the statement. The reasoning for my agreement with the statement is that the digital cinema network is that it opens up audiences to a wider range of films available in multiplexes, with independent, foreign and classic films being shown along with blockbusters which would greatly improve the public's film literacy, the use of digital distribution is economically better for film studios who instead of spending money on expensive film reel can now record it all on tape, allowing more money to be spent on the production of the film. Finally, film attendance has risen since the introduction of the Digital Cinema Network, with more people watching a more appealing variety of films, which puts money back into the film industry.

10- Internet piracy poses a significant economic loss to the current structure of the film industry but in the future, the structure of films and the industry will adapt and change to stabilize itself. My reasoning for this is that the film industry is already trying to stop internet piracy from the widespread usage of 3D cinema making piracy ineffective. This means that the film industry gains some of its money back by 3D cinematic blockbusters so it is good for the cinema economically. However socially, the films themselves change with the over use of action scenes in 3D films making the audience prefer independent films with A-list actors. This means that the film industry can only change by re-inventing itself to change the structure of the blockbuster with less emphasis on marketing , merchandise and action and more emphasis on narrative, plot and effects.


Tuesday 22 April 2014

quiz answers


21st Century DevelopmentsAaron Groombridge_____________________   
 Fill in the circle beside the correct answer 
1.What genres Films does 3D suit?
  Action Blockbusters- 3D suits action blockbusters because they are fast paced
films with lots of fast cuts, shot changes and transitions. They are also popular with most people and the 3d is an attraction visually for the audience. For example, if a film has lots of explosions, 3d heightens the viewers viewing experience.
  Horror- Horror films are based on scaring or shocking the viewer. 3d helps heighten the shocking or frightening effect on screen by having faces or objects come out of the screen to the audience. This is similar to action blockbusters because they heighten the effect of the horrors viewing experience.
  
  
2.Did the UK digital cinema network succeed in exposing audiences to more varied types of films?
  Yes- There is a diverse range of films in cinemas. Blockbusters like Spiderman, Captain America and Rio are on show at Bluewater cinema. There are also independent films like Gods not dead and the grand budapest hotel. A example of a re-release or a classic is Disneys Tarzan. An example of a foreign film is Zhumba, which is produced by a south african animation company.
  
 
 
3.Why has the film industry lost money from cinema attendance since 2000?
  
  
  illegal piracy- People use the technological advances avaliability to stream films off the internet. They watch criminals recordings of the films which are low quality but give the viewer an viewing experience. This means that people can watch new movies at home which takes money out of the film economy.
  
4.Is 3D successful in getting audiences back in the cinema?
  Yes- It has been marketed as a new viewing experience by the film industry and is being used on a scale much wider than in the last 10 years. 3d is a gimmick which people watch to heighten their experience. 3d films also make it more difficult to pirate since the quality would be poor for non 3d viewers. 
  
 
 
5.Does 3D have a negative impact on film production?
  Yes- 3d is more expensive to produce, they have to be filmed with a special camera and use more expensive film and editing techniques
  
 
 
6.Which directors support 3D in their productions?
  James Cameron- In support of 3d films. Released Avatar in 3D, and planning his film from nearly 20 years ago, Titanic, in 3D. He feels that 3d heightens the viewing experience.
  
  
 
7.What reasons were given by the FBI shutting down Megaupload?
  
  Breaching intellectual property copyright- Uploading new films for free to be easily accessible for people to watch.
  Film industry get no money- New film lose money because people are watching them for free. They are not making their money back on films and attendence figures drop.
 
8.How has film distribution online/digital cinema helped Indie films get exhibited?
  Online through Netflix- Netflix is a paid streaming service which means people watch it online but pay for it monthly. This ensures that the independent film makers get money for their film to be online but also allow Netflix to get money as well. Netflix is also easy to access viewing. 
  
  

Thursday 17 April 2014

''Film censorship is motivated by fears about audiences and technology'' Discuss this statement in reference to the concerns expressed about uncensored and unregulated video content

''Film censorship is motivated by fears about audiences and technology'' Discuss this statement in reference to the concerns expressed about uncensored and unregulated video content

The 4 contextual points that show these fears are economic, social, political and technological. Economically, the BBFC started to issue age classifications to objectionable content on home video releases, which meant that they could control the content people watched whilst also making money off people buying these home releases. Socially, film censorship was evident in the video nasties which were refused a classification by the BBFC so they could not be viewed in cinemas or legal home video. These video nasties attracted attention because more people wanted to see why they were banned and they turned into a social event for people. Politically, the conservative government feared that people watching objectionable content in horror films and video nasties would inspire copycat behaviour from society to re-enact these films, which would raise the crime rate of the country. Technologically, the format wars between VHS and Betamax were ongoing. VHS won the format wars between the two video tape players because VHS was easier for people to pirate films and video nasties onto thus showing why film censorship had a role to play in the format wars.

In the early 1980's people were less interested in going to the cinema and instead it was more popular for people to stay at home and watch films on VHS or Betamax. This turned into a social event, with people inviting their friends over to watch films at their homes. The emergence of film censorship and regulated video content meant that some films were deemed too horrific, obscene or violent to be shown to the public by the BBFC, under the conservative government. Films that were refused a rating, which meant they could not be publicly released were placed on the 'video nasties' list with films like 'Driller Killer' and 'Cannibal Holocaust'. However criminals simply copied bootleg copies of the films from other countries and distributed them illegally to people wanting to watch them. This boosted the social aspect of staying at home and watching a film with friends because these films has gained notoriety and interest from being banned which is the exact opposite effect that the government wanted these films to have. This social context justifies that film censorship is highly motivated by fears about audiences and technologies because the new technological advancement of video tape players and recorders changed the way how people watch films entirely and film censorship is how they tried to stop this change.

These video nasties and other banned films were the end product of the countries moral panic caused by the conservative government led by Margaret Thatcher. The conservative government believed that content in films reflected on society and that very violent and obscene horror films could inspire similar or copycat behaviours in young people. To fight this, the National viewers and listeners association formed to protest against objectionable films, they protested and applied pressure on the BBFC to ban or censor films. The BBFC eventually did listen and they formed the video nasties list, where certain films were banned outright. This is a political context which justifies how film censorship is heavily motivated by fears about audiences, the conservative government felt that by allowing public access to these films content, it would incite violence into people and desensitise people. They also feared that the crime rate would go up in the country so they could have used the video nasties as a scapegoat for the increase in crime or violence.

Expanding on the moral panic surrounding these films, the government and the video tape industry suffered from the moral panic economically ,the National Viewers and Listeners Association protested against violent films and wanted the government, specifically the BBFC to regulate video content on home video. Eventually the BBFC regulated the content via age restrictions that they were already using in cinemas but now they were also using these certificates in home video releases. This restricted children or young teenagers from buying horror film tapes. This limited the sales of their tapes and  people chose to buy pirate copies from criminals who didn't care how old you were. This combined with the accessibility of piracy on VHS meant that the video tape industry lost money. This links back to a economical context, because their fear is justified here because they lost money due to film censorship in that it reduced their buyers market.

Finally, the BBFC acted as a censor and regulator for the film and decided to ban films that formed the video nasties list. It also regulated what age group could watch a film via its classification system. Specifically, it was illegal to distribute or sell a video nasty in a shop. They could only be pirated in order to see them. Social demand was for people to watch these video nasties to see why they were banned. It was considered fashionable or popular to watch them and own them. This links to a technological and economic context with the format wars between VHS and Betamax which VHS won. VHS was easier for criminals to copy films, which meant people needed to watch pirate films and video nasties on VHS's. VHS was more popular. This links to film censorship and fears surrounding it because essentially, film censorship was made to fight piracy.

In conclusion, I think that film censorship was highly motivated by fears about audiences and technology. The conservative government and National Viewers and Listeners Association were worried about a moral panic in England whilst cinemas and film distributors found it hard to sell their regulated content tapes whilst piracy grew in popularity. Ultimately, the attempt to stop people being exposed to obscene content failed because by making a list of films that no one should watch, they inevitably attracted attention for people who wanted to see them. Ironically, the video nasties were probably more popular than they would have ever been if they were not on the video nasties list. Also, directors of video nasties like Wes Craven and Sam Raimi went to direct mainstream horror films so being on the video nasties list helped their career. For cinemas and film distributors, there is little they can do to stop piracy, with film classification being necessary in terms of content. There is always going to be piracy. However, censoring and banning content is ineffective in the long term as the video nasties have shown.



Tuesday 1 April 2014

Evaluation questions

Q1. What were the aims (purpose) of the script & 9 key frames

Q2. What codes and conventions (genre, character & narrative threads, how films use mise-en-scene, camera & sound to create meaning), identified in the textual analysis essay were used in thescript & 9 key frames?

Q3. How was the location report used in the construction of the 9 key frames?

 Q4. How successful was the script 9 key frames in achieving the aims (its purpose)?